2026 ABC & MOM International Toy and Baby Products Exhibition | Targeting Emerging Markets, Establishing Global Channels

1. Vietnam
The Fifth Asian (Vietnam) Toys and Children's Products Exhibition
Exhibition Date: May 11th - May 13th, 2026
Location: Sai Gon Convention Center (SECC)

Vietnam is one of the important consumption and manufacturing centers in Southeast Asia. With a population of approximately 102 million in 2025, nearly a quarter of the population is children aged 0-14. The annual number of newborns is nearly 1.6 million, forming a large and continuously growing consumer market for toys and baby products. In recent years, the Vietnamese government has continuously promoted opening up to the outside world, implementing a series of preferential policies for foreign investment, including "two years of exemption and four years of reduction by half" and "four years of exemption and nine years of reduction by half" for corporate income tax. Through high-standard free trade agreements such as RCEP, CPTPP, and EVFTA, it has significantly reduced cross-border trade barriers and improved the convenience for foreign enterprises to enter the local market. Moreover, the gradual growth of the young population and the continuously improving consumption capacity are driving the local market to transform from traditional demands to higher-quality and diversified consumption upgrades, providing excellent opportunities for Chinese toy and baby product brands to expand their presence in the Southeast Asian region.

2. Brazil
The 13th Americas (Brazil) Toys and Children's Products Exhibition
Exhibition Date: September 16th - September 18th, 2026
Location: São Paulo Expo Center

Brazil is one of the major economies in Latin America. As of 2025, its population is approximately 213 million, accounting for a significant portion of the global population. Among them, the proportion of children aged 0-14 is about 22%. This large population base not only brings sustained growth in domestic demand but also drives the steady expansion of the children and family consumption market. The Brazilian government's continuous efforts in policies such as expanding domestic demand and promoting trade diversification have been advancing through institutions like the SECEX, promoting the standardization of import approval, compliance processes, and tariff systems, gradually enhancing the predictability and institutional transparency for international brands to enter the market, making it an important node for Chinese toy and baby product brands to enter the Latin American market. With the deepening of the middle-class size and the trend of consumption upgrading, the demand for high-quality products in this market continues to grow, providing a fertile ground for global brands to participate deeply and develop sustainably.

3. United Arab Emirates (UAE)
The 21st Asian (United Arab Emirates) Toys and Children's Products Exhibition
Exhibition Date: December 15th - December 17th, 2026
Location: Dubai World Trade Center (DWTC)

The United Arab Emirates, as an important trade hub in the Middle East, benefits from a well-established free trade zone system, low tariffs, and a globally leading aviation and logistics network. The UAE is not only a terminal consumer market but also an important distribution center for international buyers to enter the Middle East, Africa, and South Asia. The urban clusters centered around Dubai and Abu Dhabi have gathered a large number of high-income families and international middle-class individuals, who have long-term and stable demands for high-quality, internationally certified, and safety-standard-compliant toys and baby and children's products. In recent years, the government has continuously increased investment in family-friendly city construction, education, and parent-child consumption scenarios, promoting the integrated development of shopping centers, parent-child entertainment, education training, and mother-and-baby retail systems, making the United Arab Emirates one of the most mature baby and children's consumption markets in the Middle East.

4. Saudi Arabia
The Second Asian (Saudi Arabia) Toys and Children's Products Exhibition
Exhibition Date: December 20th - December 22nd, 2026
Location: Riyadh Frontier Convention and Exhibition Center (RFECC)

Saudi Arabia is strategically located in the heart of the Middle East, with a population of 36 million. Among them, the population under the age of 15 accounts for 35% of the total population. This young and rapidly growing demographic structure is driving消费升级. Due to the limited local manufacturing base， the local market is highly dependent on external imports. At the same time， as the "Vision 2030" continues to advance， Saudi Arabia is systematically promoting economic diversification and reducing its reliance on oil， launching a number of supportive policies in the retail and household consumption sectors. The government has created institutional space for high-quality toys and baby and children's products to enter the Saudi market by relaxing foreign investment access， promoting the upgrading of the local retail system， and encouraging the localization of international brands. Against the backdrop of the rapid growth of the young family structure， Saudi Arabia is rising from a "potential market" to the most strategically valuable consumption growth pole in the Middle East.

Looking forward to 2026, the ABC&MOM International Toy and Baby Products Exhibition will return with a higher standard and stronger connectivity. We are looking forward to reuniting with global partners and jointly grasping industry trends, expanding cooperation boundaries, and jointly creating a new chapter of high-quality development for the toy and baby products industry.

[Regarding the ABC&MOM International Toy and Baby Products Exhibition]
The ABC&MOM International Toy and Baby Products Exhibition, as a globally renowned platform for toy and baby product cross-channel business trading, is dedicated to promoting and facilitating international exchanges and trade cooperation in the global toy and baby industry. In 2026, it will hold four series of exhibitions in four countries and regions - Vietnam, Brazil, the United Arab Emirates, and Saudi Arabia. These exhibitions aim to provide efficient and zero-distance connections for the upstream and downstream industries at home and abroad, and offer an ideal platform and opportunity for brand promotion.

"Six high-quality brands across six categories, covering the entire industrial chain of the trading platform."
【Toys】Soft body toys and dolls, trendy toys, models and puppets, hobby toys, wooden or bamboo toys, riding toys, educational toys, baby toys, festival toys, amusement equipment, paper toys, intelligent toys, electronic & remote control toys, outdoor & sports toys
【Infant and Toddler Products】Diapers and other paper products, feeding and hygiene supplies, child safety monitoring devices, mother and baby small appliances, pregnant women's products
【Children's Clothing, Children's Shoes, Accessories】Children's clothing, baby and toddler home textiles, baby and toddler accessories, baby and toddler shoes

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For more exhibition information, please follow the WeChat official account [ABC&MOM International Toy and Baby Products Exhibition] or visit the website https://www.abcmexpo.com/